VOL 12 (APRIL 2017) ISSUE 2 – BUSINESS

SEAJBEL – South East Asia Journal of Contemporary Business, Economics and Law, Vol. 12, Issue 2 (April 2017)

TABLE OF CONTENTS – BUSINESS PAPERS

No. Authors Title

Page

1 Mohamad Hadi Prasetyo; Terra Saptina Maulani EXPERIENTIAL MARKETING STUDIES IN THE PERSPECTIVE OF TOURIST(CASE STUDY ON TOURIST DESTINATIONS IN BANDUNG)

1-8

2 Faizah Shahudin; Amin Mahir Abdullah;Alias Radam;Ismail Latif; Mohd Rusli Yacob ESTIMATING OUTPUT MULTIPLIER OF HOMESTAY PROGRAMME IN SELANGOR, MALAYSIA

9-15

3 Najdah bt Abd Aziz; Nurul Ezzati bt Ahmad Yani THE DETERMINANT FACTORS OF GREEN CONSUMPTION BEHAVIOR

16-22

4 Hairiani Abdul Hamid; Noraishah Kamarolzaman; Intan Liana Suhaime POSITIVE IMPACT OF VIRAL MARKETING VIA SOCIAL MEDIA: A CASE STUDY IN COMPANY A

23-29

5 Antonio A Imanuel MANAGEMENT ANALYSIS OF THE EXPANSIONIST AYUDHYA KINGDOM

30-37

6 Sudarmo Soewartini, Sucherly, Nury Effendi, Umi Kaltum BRAND EQUITY AND COMPETITIVE ADVANTAGE BASED MARKET STRATEGY AND MARKETING MIX STRATEGY TO IMPROVE MARKETING PERFORMANCEIN THE BOTTLED WATER BUSINESS

38-47

7 Dewi Casmiwati; Mas Roro Lilik Ekowanti INSTITUTIONALIZATION BUILDING OF KOPERASI IN PAMURBAYA, SURABAYA, INDONESIA

48-53

8 Kartono;Hilmiana; Wa Ode Zusnita Muizu THE INFLUENCE OF PERSONALITY ON EMPLOYEE ENGAGEMENT AND EMOTIONAL INTELLIGENCE [AN EMPIRICAL STUDY ON EMPLOYEES OF RURAL BANKS IN WEST JAVA, INDONESIA]

54-66

9 W.A. Sanath S. Wijesinghe PATENTING SOFTWARE RELATED INVENTIONS IN SRI LANKA: COMPARATIVE ANALYSIS WITH REFERENCE TO UNITED STATES OF AMERICA, UNITED KINGDOM AND EUROPEAN UNION

67-75

10 Lina Dwi Istiqomah LEGAL PROTECTION POLICY FOR INDONESIAN OVERSEAS EMPLOYMENTS (IOE) AS THE VICTIMES OF HUMAN TRAFFICKING IN SYRIA

76-82

11 Fia Dialysa COMPARATIVE ANALYSIS OF PROFITABILITY RATIO PT. BANK CIMB NIAGA, Tbk AND PT. BANK CIMB NIAGA SHARIA, Tbk PERIOD 2013 – 2016

83-90

12 Nurul Nadiah binti Ahmad THE STAKEHOLDER INFLUENCES ON ENVIRONMENTAL CONCERNS IN MICRO ENTERPRISES

91-97

13 UtangJujur, Sucherly, Yudi Aziz, Erie Febrian EFFECT OF CAPABILITIES RESOURCES TO CROSS FUNCTIONALS COORDINATION IN THE MICRO FOOTWEAR INDUSTRY IN WEST JAVA

98-109

14 Dede Hertina, Ina Primiana, Nury Efendi, Erie Febrian THE INFLUENCE OF STOCK OWNERSHIP STRUCTURE ON THE CAPITAL STRUCTURE AND THE FIRM PERFORMANCE (Survey On The Financial Public Companies Listed at The Indonesian Stock Exchange)

110-120

15 Rita Yuni Mulyanti, Ernie Tisnawati Sule, Maman Kusman, Hilmiana EMPLOYEE ENGAGEMENT ON MULTIPLE GENERATIONS

121-127

© 2017 South East Asia Journal of Business Economics and Law