VOL 12 (APRIL 2017) ISSUE 2 – BUSINESS
SEAJBEL – South East Asia Journal of Contemporary Business, Economics and Law, Vol. 12, Issue 2 (April 2017)
TABLE OF CONTENTS – BUSINESS PAPERS
| No. |
Authors |
Title |
Page
|
| 1 |
Mohamad Hadi Prasetyo; Terra Saptina Maulani |
EXPERIENTIAL MARKETING STUDIES IN THE PERSPECTIVE OF TOURIST(CASE STUDY ON TOURIST DESTINATIONS IN BANDUNG) |
1-8
|
| 2 |
Faizah Shahudin; Amin Mahir Abdullah;Alias Radam;Ismail Latif; Mohd Rusli Yacob |
ESTIMATING OUTPUT MULTIPLIER OF HOMESTAY PROGRAMME IN SELANGOR, MALAYSIA |
9-15
|
| 3 |
Najdah bt Abd Aziz; Nurul Ezzati bt Ahmad Yani |
THE DETERMINANT FACTORS OF GREEN CONSUMPTION BEHAVIOR |
16-22
|
| 4 |
Hairiani Abdul Hamid; Noraishah Kamarolzaman; Intan Liana Suhaime |
POSITIVE IMPACT OF VIRAL MARKETING VIA SOCIAL MEDIA: A CASE STUDY IN COMPANY A |
23-29
|
| 5 |
Antonio A Imanuel |
MANAGEMENT ANALYSIS OF THE EXPANSIONIST AYUDHYA KINGDOM |
30-37
|
| 6 |
Sudarmo Soewartini, Sucherly, Nury Effendi, Umi Kaltum |
BRAND EQUITY AND COMPETITIVE ADVANTAGE BASED MARKET STRATEGY AND MARKETING MIX STRATEGY TO IMPROVE MARKETING PERFORMANCEIN THE BOTTLED WATER BUSINESS |
38-47
|
| 7 |
Dewi Casmiwati; Mas Roro Lilik Ekowanti |
INSTITUTIONALIZATION BUILDING OF KOPERASI IN PAMURBAYA, SURABAYA, INDONESIA |
48-53
|
| 8 |
Kartono;Hilmiana; Wa Ode Zusnita Muizu |
THE INFLUENCE OF PERSONALITY ON EMPLOYEE ENGAGEMENT AND EMOTIONAL INTELLIGENCE [AN EMPIRICAL STUDY ON EMPLOYEES OF RURAL BANKS IN WEST JAVA, INDONESIA] |
54-66
|
| 9 |
W.A. Sanath S. Wijesinghe |
PATENTING SOFTWARE RELATED INVENTIONS IN SRI LANKA: COMPARATIVE ANALYSIS WITH REFERENCE TO UNITED STATES OF AMERICA, UNITED KINGDOM AND EUROPEAN UNION |
67-75
|
| 10 |
Lina Dwi Istiqomah |
LEGAL PROTECTION POLICY FOR INDONESIAN OVERSEAS EMPLOYMENTS (IOE) AS THE VICTIMES OF HUMAN TRAFFICKING IN SYRIA |
76-82
|
| 11 |
Fia Dialysa |
COMPARATIVE ANALYSIS OF PROFITABILITY RATIO PT. BANK CIMB NIAGA, Tbk AND PT. BANK CIMB NIAGA SHARIA, Tbk PERIOD 2013 – 2016 |
83-90
|
| 12 |
Nurul Nadiah binti Ahmad |
THE STAKEHOLDER INFLUENCES ON ENVIRONMENTAL CONCERNS IN MICRO ENTERPRISES |
91-97
|
| 13 |
UtangJujur, Sucherly, Yudi Aziz, Erie Febrian |
EFFECT OF CAPABILITIES RESOURCES TO CROSS FUNCTIONALS COORDINATION IN THE MICRO FOOTWEAR INDUSTRY IN WEST JAVA |
98-109
|
| 14 |
Dede Hertina, Ina Primiana, Nury Efendi, Erie Febrian |
THE INFLUENCE OF STOCK OWNERSHIP STRUCTURE ON THE CAPITAL STRUCTURE AND THE FIRM PERFORMANCE (Survey On The Financial Public Companies Listed at The Indonesian Stock Exchange) |
110-120
|
| 15 |
Rita Yuni Mulyanti, Ernie Tisnawati Sule, Maman Kusman, Hilmiana |
EMPLOYEE ENGAGEMENT ON MULTIPLE GENERATIONS |
121-127
|
