VOL 38 (AUGUST 2026) ISSUE 1

SEAJBEL – South East Asia Journal of Contemporary Business, Economics and Law, Vol. 38, Issue 1 (August 2026)

TABLE OF CONTENTS

No.AuthorsTitlePage
1Thet Naing Tun & Khin Marlar MaungHIGH-PERFORMANCE WORK SYSTEMS, EMPLOYEE ENGAGEMENT AND EMPLOYEE PERFORMANCE: AN EMPIRICAL STUDY OF HITACHI SOE ELECTRIC & MACHINERY CO., LTD. IN YANGON, MYANMAR1-9
2Collins Osei-Abeyie Yeboah; Francisca Serwaa Adamah & Seth AddoCOMPETENCE-BASED RECRUITMENT AND SELECTION AS A DRIVER OF COMPETITIVE ADVANTAGE: EVIDENCE FROM PRIVATE UNIVERSITIES IN GHANA10-19
3Jiang Yuecheng & Nor Fairuz Syazana Nor FauziTECHNOLOGICAL AND PSYCHOLOGICAL DRIVERS OF AI-ENABLED ELECTRIC VEHICLE ADOPTION: THE MEDIATING ROLE OF PERCEIVED VALUE20-25
4Mahani Asmaai; Shuhaimi Haji Mohd Sauh; Zarith Nurzafirah Khairuddin & Nurul Shafia KhairuddinCULTIVATING VOLUNTARY TAX COMPLIANCE INTENTION AMONG GEN Z IN PENINSULAR MALAYSIA: THE ROLE OF TAX MORALE AND TRUST26-37
5Farhana Hanim Mohsin; Norhayati Md Isa; Hatijah Mohamed Salleh; Khairunnisa Ishak & Zainab Md IsaTHE ROLE OF TRUST IN GENERATIVE AI, PSYCHOLOGICAL EMPOWERMENT AND SELF-EFFICACY IN PREDICTING WORK ENGAGEMENT AMONG ACADEMIC STAFF IN HIGHER EDUCATION38-46
6Zarith Nurzafirah Khairuddin; Chok Nyen Vui & Shuhaimi Haji Mohd SauhBIG DATA ANALYTICS AND THE TRANSFORMATION OF ACCOUNTING EDUCATION: EMERGING ROLES AND CHALLENGES47-56
7Abeysinghe & Rozaini Binti RosliTHE ROLE OF ECOSYSTEM ACTORS IN SHAPING SRI LANKA'S STARTUP ECOSYSTEM: A NARRATIVE LITERATURE REVIEW57-66
8Tareq N. HashemYELLOW MARKETING PRACTICES AND THEIR IMPACT ON BRAND CREDIBILITY67-74
9Huda Ahmed Yussuf; Waheed Muhammad Ibrahim Sanya &
Ibrahim Abdalla Othman		REFORMING BOARD APPOINTMENT METHODOLOGIES IN ZANZIBAR’S STATE-OWNED ENTERPRISES75-80
10Mohd Azri Mohd Jain Noordin & Azizi BahauddinTHE HIDDEN RISKS OF BIOPHILIC RETAIL DESIGN ON PLANT-INDUCED HUMIDITY, MOULD GROWTH AND CUSTOMER WELL-BEING WITHIN MALAYSIA RETAIL CONTEXT81-90